Bologna-born, social-first creative studio
strategic storytelling for creators & brands
our hot take:
Creativity doesn’t exist to solve problems. That’s why you can’t just turn it into a product, slap on some bullet points and benefits, and market it like it’s almond butter (which, tbh, solves most problems). It doesn’t work that way.
There’s no shortage of advice telling creatives to niche down, get clear on their offer, pinpoint their ideal audience, and chase pain points. We’re glad to hear it… because that’s not the kind of advice you’ll get from us.
This kind of solution-solves-problem thinking leaves no room for creative exploration. It pressures creatives to make work they don’t even care about, all to solve someone else’s problems. A surefire way to burn out their creative fuel, if you ask us.
Creative work doesn’t claim to fix, optimise, or maximise anything, which is why such advice doesn’t answer the most burning question: how can creatives promote *cringe factor intensifies* their work if they can’t explain what it does for others?
The answer isn’t in the work itself, no matter how hard you look for it… and if you do find it, chances are you’ve fallen down the algorithm rabbit hole. It’s in the story that wraps around it. And that’s where we come in!
People don’t immediately bond with products, especially ones that don’t make their lives better (like almond butter). They bond with meaning. They want to feel something, see themselves in something, believe in something.
We’re here to help creators and brands shape and share their story — and create emotional resonance. Because it’s your story that carries your creativity into the minds and hearts of the people meant to experience it.
So when you’re ready, we’ve got you. We’re here to help you tell your story, no matter where you are in the process. Because for stories to open doors, connect creatives with their tribes, and yes, monetise creativity, they first need to be seen, read, and heard.
This studio is for those ready to grow in public and give people something worth falling for. There are plenty of agencies for the polished and established. We built this one for the messy middle. For the in-between. For you.
how can we help?
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writing services
We don’t love staring at a blank page either. Copywriting, creative writing, ghostwriting — you name it. We help you find the words that tell your story and sound like you. First, we learn who you are. Then we shape a message that connects, inspires, and feels authentic. In other words: clarity with personality.
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visual storytelling
When you’re ready, we help you create visual content that tells your story and brings your brand to life. From aesthetic b-rolls and social media visuals to simple, intentional brand shoots, we’ve got you covered. Our focus? Content that feels alive, captures your energy, and shows the world exactly who you are… becoming.
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brand strategy
We work with you to nail your brand story, tone of voice, and content direction, so you can show up with confidence and consistency. Whether you’re starting a personal brand from scratch or refining an existing one, we make sure the creative and the strategic are aligned — and that your content calendar stays nice and full.
ciao, amici!
I’m Anca — writer, journalist, and founder of this space. Intensify It Studio began as my way of reconnecting with creativity and grew into a social-first creative studio based in Bologna, helping others do the same. Together with a network of talented collaborators (hence the ‘we’), I help creatives everywhere turn their ideas into stories and build a meaningful online presence.
With an NCTJ-accredited BA in Journalism with Media Studies and an MA in Marketing from the University of Portsmouth, I’ve spent the past decade in editorial and marketing roles across tech, travel, and trade & academic publishing, as well as agency life — in London, Bologna, and remotely.
Those experiences, along with writing and publishing three fiction books, taught me how creativity works in the real world. But over time, they stopped feeling like me. So here I am, forging a new path and growing in public after all those years of comfy corporate life. Talk about creative courage, right? We’re in this together, friends.
As a dual Romanian–British creative now based in Italy, I understand how to create content that resonates with international audiences, capturing nuance, tone, and cultural context. (Fun fact, actually: my team and I work in several languages — we’re a mixed, happy bunch — so we might just speak your language.)
I’m telling you all this because I want you to know that Intensify It Studio is where all my experience meets purpose, and I’m so, so excited to help you get your story out, honour your creative side, and move from fearing you’ll be cringe to… well, feeling the fear and doing it anyway. (I know, there’s no magic fix. I’ve looked. Nothing. Nada. Niente.)
If that sounds like your kind of energy, you’re in the right place!
So, what was that story you were ready to tell?
client love (our favourite section, honestly)
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Eglė Pačebutaitė // YAROOMS
I’ve worked with Anca for over 3 years, and she’s been a constant in the best way possible. Every piece she’s delivered has been on brief, on point, and always, always on time. That kind of reliability is rare, and I deeply appreciate it. She’s the kind of content partner you never have to second-guess. Her writing is thoughtful, never overdone, and always shaped by a strong understanding of audience and intent. If you get the chance to work with Anca, take it. You’ll wonder how you ever managed without her.
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Oana-Corina Jelea // JOC Studio
Anca is the incredibly creative content marketer that everyone wants to work with. I would characterize her as an ambitious, driven and well-rounded professional. You can count on her to deliver that perfect piece of content. Anca always suggests innovative solutions to problems while keeping the most positive attitude. Her energy is absolutely contagious! I always found Anca very dependable. When working on the same projects, I could always trust her to make sure things she was in charge of were running smoothly. Anca’s copywriting experience and marketing knowledge are valuable assets to help grow the successes of any organization she’s a part of.
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Octavia Drexler // 123FormBuilder
Anca is ridiculously creative and smart. No, really, she is. She can whip up creativity in the dullest of topics and do it with such elegance that it makes you wonder if she’s even human or some sort of linguistic demi-goddess. She’s also kind, funny, committed, and she truly understands the value of what she has to offer to a company, as well as the value of inbound marketing, well-chosen words, and good directions coming together for a smooth result. I am 100% certain Anca will do great going onwards, as she has all the skills and personality characteristics needed to make it. Go, go, Anca! I’m rooting for you (and definitely stalking your work too!)
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Miljo Dragutinovic // Termly
Anca was a pleasure to work with. She is a great writer, very diligent, and a great communicator. I would recommend her services to anyone.
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James Baker // The Collinson Group
Anca is a fantastic content copywriter. During her time working with me, she was responsible for creating content for a very large and highly engaged audience. She performed the role with very positive outcomes and produced content that our Members thoroughly enjoyed reading!
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Raoul Keil // Editor-in-Chief Schön! Magazine
During her time with us at Schön! Magazine we found Anca to be a dedicated contributor to the magazine, confident and good in her research, writing and supporting skills. All tasks given, Anca managed with innovative creativity.
shall we grab a cuppa?
Always. ☕️
Make it a strong one — we’ve got creative magic to brew.
On a slightly more serious note, we’d love to hear from you.
Drop us a message and let’s chat about how we can bring your vision to life.
We’re available in Bologna or online for now, and can’t wait to meet you!